Start with business goals, real users and a clear plan—not just a new visual style.
Clarify your goals
Decide what the new website should achieve. More relevant enquiries, clearer services or a simpler customer journey all lead to different priorities.
Understand your users
Map the questions visitors bring and the tasks they need to complete. Make the most important paths obvious.
Inventory your content
Review what to keep, improve or remove. Plan redirects for changed URLs and preserve useful content.
Plan integrations
Identify the systems, forms, booking tools and other connections the website needs before development begins.
Define success
Choose meaningful measures linked to your goals, rather than focusing only on visitor totals.
Plan ongoing support
Agree responsibility for updates, content, backups and future improvements. A website needs attention after launch.
